Casino International March 2011

DigiDeal

Freshly separated from IGT, DigiDeal had an important message for customers at ICE, and it all centres around their flexibility. If you're in a jurisdiction where an electronic table game might be regarded as a slot machine - ie the UK - then the DigiDeal table can use a live deck to deal, but in all other aspects be digital. If there's a problem, this company genuinely has a solution. If there's a cap on slots, DigiDeal tables can be table games, and vice-versa.

CEO Michael Kuhn explains: "We have more flexibility now, and a more intimate relationship with our customers now. As a result of G2E we had some success there, so we came here to do some training on product and some installs after the show ends.

"Europe is a growth area for us. We've had games in the Netherlands and Germany, and we've got an install coming up in Norway, as well as some others subject to regulatory approval. We're aligning ourselves with new relationships in distribution to target Europe more effectively too."